Meetings Held by Ghiles

Signal-based cold email + LinkedIn

More qualified sales calls. Pay when they show.

I build and run outbound for sales-led B2B companies. You approve the market and qualification rules. I handle the research, targeting, outreach, replies, and booking.

Run the numbers See the process

Calculated setup fee. Then a fee for each qualified meeting held. No show, no meeting fee.

One meeting Four states
  1. 01
    TargetedMatches the market you approved
    READY
  2. 02
    ContactedCold email, LinkedIn, or both
    SENT
  3. 03
    QualifiedFit and interest confirmed
    BOOKED
  4. 04
    HeldThe prospect attends the call
    BILLABLE

The meeting fee applies only at the last step.

Buyer criteria approved first Done for you Cold email + LinkedIn No show, no meeting fee

01 / THE OUTCOME

You know how to close the right buyer.

The hard part is getting enough of them on calls, consistently.

Meetings Held builds the outbound motion around your offer. Public signals help decide who to contact now. Your criteria decide who belongs on your calendar.

Check your economics

02 / THE PROCESS

One clear route from market to meeting.

You approve the important decisions before outreach starts. I operate the rest.

  1. 01

    Define the market

    We agree the industry, geography, buyer, exclusions, and what makes a meeting qualified.

    YOU + GHILES
  2. 02

    Choose the signals

    I find public evidence that can make the timing more relevant for your offer. Signals guide priority. They do not pretend to prove intent.

    GHILES
  3. 03

    Run the motion

    I build the list, run cold email and LinkedIn, handle replies, and screen interest against the agreed rules.

    GHILES
  4. 04

    Take the call

    A qualified prospect is booked on your calendar. You handle the sales call. The meeting fee applies when the call happens.

    YOU

03 / THE ECONOMICS

Know what one meeting is worth before you buy it.

Use your first-year contract value, gross margin, and qualified-meeting close rate. The calculator shows the expected first-year gross profit from one meeting and a 15% fee ceiling.

Contract value × Gross margin × Close rate

These inputs are your assumptions. The result is a decision tool, not a quote.

Run your numbers

USD
60%
20%
Expected gross profit$3,000
15% fee ceiling$450
Continue with these numbers

04 / THE BILLABLE UNIT

Booked is not held.

The definition is agreed before outreach. A meeting needs all three conditions.

01

Fit

The prospect matches the buyer criteria you approved.

02

Interest

The prospect agrees to discuss the relevant offer.

03

Attendance

The prospect attends the call for at least ten minutes.

NO SHOWNO MEETING FEE

05 / FIT

Built for sales-led B2B.

The model needs enough value behind each customer and someone ready to take the calls.

01

You sell a B2B product or service.

02

A new customer has enough first-year value to support outbound.

03

You can define the buyer, the offer, and the exclusions.

04

Someone on your team can take and close sales calls.

NOT A FIT

Pre-revenue companies.

Ghiles Moussaoui

OPERATOR-LED

One person accountable for the motion.

Meetings Held is run by Ghiles Moussaoui, founder of Muditek. I build and operate the research, infrastructure, targeting, outreach, and reply workflow. You stay responsible for the sales call.

View LinkedIn

06 / QUESTIONS

Clear before we start.

What does the setup fee cover?

Tools, data, enrichment, configuration, market research, and the operating work needed to build the motion.

What happens if a prospect cancels?

The meeting fee waits. It applies only after the rescheduled call happens and the attendance rule is met.

Who decides what counts as qualified?

We agree the company, buyer, exclusion, interest, and attendance rules before outreach starts.

Do you use cold email, LinkedIn, or both?

The reachable market, available evidence, and offer economics decide the channel mix.

What do I need to do?

Approve the market, signals, list, and qualification rules. Then take the sales calls.

NEXT STEP

See if one held meeting makes financial sense.

Seven short fields. Then choose a time for a 30-minute call.

Run the numbers