Define the market
Start with the commercial facts that determine whether a conversation can become revenue.
- Industry and geography
- Buyer role and company type
- Offer, exclusions, and disqualifiers
- What counts as a qualified meeting
How it works
One motion, built around your market.
The list, signals, channel mix, and qualification rules are agreed before outreach. I build and operate the motion. Your team takes the meetings and closes.
Identify public signals
Based on the market and offer, I identify observable events or conditions that make a company more relevant now. Every signal needs a source. Signals rank attention. They do not pretend to prove buying intent.
Build the universe
The target universe is assembled, cleaned, deduplicated, and checked against the approved definition. Contact data is verified before it enters the motion.
Select the channels
Cold email provides controlled reach. LinkedIn provides a precise manual layer. Some markets need one. Some need both. The reachable audience, available signals, and economics decide.
Handle and qualify replies
Replies are handled inside the motion. Before a meeting reaches your calendar, the prospect must match the agreed criteria and agree to discuss the relevant offer.
Book the meeting held
The prospect books onto your existing calendar. The meeting fee applies when the prospect attends for at least ten minutes. A cancellation or reschedule is charged only when the replacement meeting happens.
The motion starts with the economics.
If one qualified meeting cannot create enough expected gross profit, changing the channel will not repair the model.